“BE Wise,” a campaign sponsored by the Division of Student Affairs, strives to generate awareness of alcohol poisoning, how to avoid it, its signs, and how to respond to it. The central message is to “BE Wise” about drinking and to look out for each other by focusing on what alcohol poisoning really is, how to identify it, and how to help someone in distress because of alcohol poisoning.
The site breaks awareness down into three steps: Be Real, Know Your Limits; Be There, Make the Call; Be Aware, Know Your C.U.P.S. The site includes original video content produced with campus PR agency Hill Communications, and will accompany a campus-wide social media campaign. For more information, to enter name suggestions for the BE Wise owl, and to access the resources available on campus for recognizing and reporting alcohol poisoning, visit http://bewise.syr.edu.